Five Little Ducks came about to fill a need in the mummy market. As mums, we struggled to find quality baby products for pregnancy and newborns in the UAE and shipped many things from abroad. Our concept is simple—to become the leading homegrown Baby and Kids Retailer in the Middle East, offering quality baby products worldwide. Our goal is to always be at the forefront of baby trends and innovations and ensure Middle Eastern shoppers have the same choice and availability as the rest of the world.