We are focusing on responsibly sourcing 100% of our cotton bedding to keep your home healthy.
Organic cotton is not only super soft, but it’s also free of pesticides and chemicals which leaves your home healthier while keeping the planet healthy. We follow a rigorous set of standards that ensures our entire process from fiber to finished product is organic. Shop all of our organic products.
We are focusing on responsibly sourcing 100% of our cotton bedding to keep your home healthy.
Organic cotton is not only supersoft, but it’s also free of pesticides and chemicals which leaves your home healthier while keeping the planet healthy. We follow a rigorous set of standards that ensures our entire process from fiber to finished product is organic. Shop all of our organic products.
We are focusing on responsibly sourcing 100% of our cotton bedding to keep your home healthy.
Organic cotton is not only super soft, but it’s also free of pesticides and chemicals which leaves your home healthier while keeping the planet healthy. We follow a rigorous set of standards that ensures our entire process from fiber to finished product is organic. Shop all of our organic products.
Our collection of carefully chosen and handpicked products includes high-quality, affordable, luxurious kid’s wear, with a maternity collection to be added soon.
Our beautiful products for babies and kids are made of high-quality bamboo and organic cotton materials. We source only the highest quality products, to ensure you are receiving items that are safe and can be used time after time.
Co-founders Spice Girl Emma Bunton and Director of Product Development Christopher Money struggled to find products that were both kind to the planet and didn’t irritate their children’s skin.
So, they were inspired to develop a natural, gentle, and sustainable alternative for families - and from this Kit & Kin was born.
We are a family business founded in sunny Dubai in 2019 and run by a mother who is fascinated by well-designed, high-quality, and sustainable products.
Our store stocks a carefully chosen selection of children's products, including high-quality and beautifully designed tableware, baby essentials, puzzles, books, stationery, and handmade products from across the world.
Our story began when I first found out I was going to be a mother more than a decade ago. As with all new parents, I wanted to get the best for my child, so I naturally spent a lot of time researching. Two more children down the road, I am forever searching for unique items that are made of natural materials, uniquely crafted, and inspire curiosity in young minds. It gets trickier with my children in different age groups and having equally different interests, but I've learned a trick or two along the way.
PureBorn was created to support the little ones, parents, and the environment. We are committed to upholding our strong ethical stance in every element of our business and are particularly focused on using only the safest ingredients in formulating our products consisting of ‘only PURE goodness’. With sustainability at our core, we use recycled bottles and eco-plastic alternatives across our full range to ensure the protection of babies around the world today and tomorrow.