While embarking on our parenting journey, we recognized a market gap for stylish, long-lasting high-quality yet sustainable babywear and we set out to fill it. Our founder Priyanka Bhandari created the brand Sheer Hugs that resonated with her values and her vision, one that had a greater purpose beyond the status quo. She wanted to merge her profession, passion, and mission to contribute to a sustainable lifestyle, and this is where she discovered her IKIGAI - her reason for living that gave her life a sense of fulfillment and significance.
